Analyst, Paid Search job vacancy in Starcom – Jobs in Illinois

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We got a new job details in Starcom & they are Hiring Candidates for Analyst, Paid Search

Job Details
Company Name :
Company Location :
35 West Wacker Drive, Chicago, IL 60601
Job Position :
Analyst, Paid Search
Job Category :
Jobs in Illinois

Job Description :
Company Description
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Role Objectives:

Gather research necessary to build a new campaign
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop and implement optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and helping to build insights
Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
Learn all relevant tools for reporting, analytics and competitive analysis – bid management platforms, Benchtools, Google Trends
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications
Foster strong relationships with internal teams and client groups

Minimum Qualifications:

Bachelor’s degree or higher in marketing, advertising, business, or equivalent
1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information
All your information will be kept confidential according to EEO guidelines.

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