Digital Marketing Specialist job vacancy in Robert Half – Jobs in Georgia

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Job Details
Company Name :
Robert Half
Company Location :
Atlanta, GA 30319
Job Position :
Digital Marketing Specialist
Job Category :
Jobs in Georgia

Job Description :
Robert Half is looking for an experienced, knowledgeable Digital Marketing Specialist to join our client. We need a professional who can keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you!You will be responsible for planning and implementing digital initiatives that support the sales and marketing strategies of our client. With support from the Marketing Manager, you will oversee the company’s brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

Major responsibilities

Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation
Prepare reports to track the performance of digital marketing campaigns
Help with other project tasks related to print, direct mail and data management as needed
Ensure the company’s customers and partners are engaging with content
Meet expectations on brand compliance, deadlines and budget by working with creative and technology vendor partners
Enhance job knowledge by taking advantage of educational opportunities and reading trade publications
Work on new tests and strategies to optimize spend and performance of paid digital campaigns
Own the maintenance of timelines, statuses, and updates for digital projects
Own and improve the social media presence of the company
Help with updating the online customer portal to improve user experience
Identify opportunities to enhance the company’s website through creative landing pages, blog posts and SEO
Work with executive leadership to identify trends and insights, and share thought leadership
Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing
Content Management System (CMS) & Digital Marketing System (DMS) experience
Experience with driving traffic to a company’s main site and enhancing the frontline customer journey
Strong communication and collaboration skills
Seasoned in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Previous experience in vendor management
Has proven track record in building digital brands with strong ROI
A healthy mix of skill and initiative
Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use .

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