Marketing Data & Automation Specialist Level III job vacancy in PDS Tech, Inc. – Jobs in Illinois

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We got a new job details in PDS Tech, Inc. & they are Hiring Candidates for Marketing Data & Automation Specialist Level III

Job Details
Company Name :
PDS Tech, Inc.
Company Location :
United States
Job Position :
Marketing Data & Automation Specialist Level III
Job Category :
Jobs in Illinois

Job Description :
PDS is seeking a Marketing Data & Automation Specialist Level III

Job Description:

Join our team
Demonstrate your passion for helping small businesses achieve their dreams online.
By helping to move strategy into action, you will be improving outreach to those small business owners whose dreams are the backbone of our company.
Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers’ success.
A primary function of this role is to use provide automation platforms and infrastructure to build communication campaigns that enable us to reach our customers.
This role transforms marketing requirements into batch or event-based automations across a variety of communications channels.
You will work closely with internal marketing groups and other technology teams to build processes, develop execution plans, coordinate campaigns utilizing our automation platform and databases, and optimize multi-channel plans. As a functional leader, you will also play a key role within the team to help establish, document, and evangelize standard methodologies and processes.

What you’ll get to do…

Work within the Digital Marketing Operations team to translate business needs into executable technical design and scalable SFMC solutions.
Develop and deploy omni-channel marketing campaigns across Email, Web, CRM, SMS, WhatsApp, and other customer touchpoints
Collaborate with cross functional teams in the creation of segmentation and personalization-based strategies
Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
Increase team and overall operations efficiency by driving process and documentation improvements
Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data
Drive development and enforcement of standards, tools, and methodologies within the Marketing Operations team
Align solutions with our technology roadmap and strategic direction of the business
Provide guidance to Email Marketing Managers, Product Marketing on Campaigns, ensuring appropriate acceptance criteria are defined
Prototype solutions to ensure business alignment with proposals
Provide critical production support within our campaign platforms following SLA guidelines for up-time, campaign turn-around, deliverability, and quality control. Be on-call person for driving investigations around production issues.
Identify areas of improvement for organizing campaigns, improving our current processes, and taking them to the next level.
Sign off QA to ensure campaign rollouts move seamlessly into existing marketing operations.
Play an active role in driving requirements for the implementation and integration of an evolving best in class marketing automation platform

Your experience should include:

5+ years of experience working with an enterprise level Marketing Automation such as Salesforce Marketing Cloud
3+ years of constructing marketing campaigns, A/B split testing, and workflows using Salesforce Marketing Cloud with emphasis on Automation Studio, Advertising Studio, and Journey Builder. Other top-tier marketing automation tools (i.e.: Adobe, SAAS, Aprimo, others) a bonus.
Salesforce Marketing Cloud certifications preferred
Experience in campaign marketing environment, preferably with experience across integrated customer communications (email/SMS/web).
Solid understanding and experience with customer data warehouses.
Ability to rapidly adapt to new processes, learn new systems and quickly diagnose and troubleshoot emergent issues.
Analytical and detail-oriented approach to work.

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